EU Packaging Regulations Face Implementation Challenges

The EU Packaging and Packaging Waste Regulation (2025/40) mandates that plastic packaging contain 30% recycled material by 2030. However, reports indicate that companies like Coca-Cola sell over 2 million tons of plastic bottles annually, with recycled material usage at just 6.6%. The soft drink industry continues to rely on “lightweighting” rather than reducing single-use packaging, raising concerns about the effectiveness of policy implementation.