The Icelandic government has forced traditional whaling companies to transform their business by increasing taxes and fines. Over the past five years, whaling costs have risen by 60%, and companies are turning to whale watching tourism. Whale-watching tourism generates more than $120 million in annual revenue, more than double that of the whaling industry. Whale populations in Icelandic waters have recovered by 30%, leading to the development of the Northern Lights and ecological research industry.

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